About Us

Welcome to MELLY™!

Here, we celebrate melanin as a source of admiration, pride, and distinction. We believe that melanin is worth more than gold. MELLY™ is a community where we honor the beauty and glory within ourselves. Let’s put us first — and not be an afterthought, a shelf space or a percentage.

Go ahead and treat yourself. You deserve it!

OUR MISION

Our mission is to create the ultimate one stop shop for all things Black beauty — a space created not just for us, but from us. We are partnering with high-quality brands and carefully curating offerings that celebrate and enhance the unique beauty and personal care needs of those with melanin-rich skin.

OUR VISION

Our vision goes beyond beauty — we aim to uplift Black founders and creators, and inspire a culture of love for melanin beauty.

WE BELIEVE

Melanin is Distinction

In always striving to be the best version of yourself

The only competition is yourself

TASNEEM, FOUNDER & CEO

I wanted to create a space that puts us first. I was tired of not owning something that belongs to us. I was bored with seeing our likeness being used as a trend. I was tired of fighting for a small shelf space, the lack of quality ingredients, the sub par treatment… all of it. I hope MELLY™ is a space where you truly feel celebrated.